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Meet the Strategist Behind Your Growth

Hi, I'm Itchel 👋 — founder of IA Digital Consulting. I help small businesses build websites that don't just look good, but actually grow with you.

Itchel Alsalte founder office

From Big Brands to Your Business

For over 12 years, I've worked inside the engine rooms of ecommerce and digital marketing — leading growth strategy for established consumer brands and managing multi-channel revenue across DTC, Amazon, Walmart, and TikTok. I've managed and optimized the websites, run the campaigns, owned the budgets, and sat in the rooms where growth decisions get made.

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Here's what I learned along the way: the strategies that move the needle for big brands work just as well for small businesses — they just need to be made accessible, affordable, and personal.

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That's why I started IA Digital Consulting alongside my ongoing work in ecommerce and digital marketing. I wanted to bring that same enterprise-level expertise to the local plumbers, salon owners, and small retail brands who deserve a thoughtful, data-driven approach — without the agency price tag or the corporate jargon.

Real Experience, Real Results

​​​A few highlights from my background:

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  • 12+ years driving measurable growth across DTC, Amazon, and multi-channel digital ecosystems

  • Led ecommerce and digital marketing strategy at the senior leadership level for a national consumer brand, driving double-digit revenue growth and a meaningful lift in average order value

  • Managed full site experience, SEO, and conversion optimization for a growing DTC brand, including a successful platform migration and ongoing performance optimization

  • Hands-on expertise in SEO, paid media, email/SMS marketing, conversion rate optimization, and analytics

  • Google Analytics certified, with additional certifications in branding, AI marketing tools, and social media ROI​

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I also know what it's like to build something of my own as I spent eight years running my own jewelry brand, so I understand firsthand what it feels like to start from scratch and need it to work.​

Let's Get Your Business Growing

You've got the business. I've got the strategy, the experience, and the genuine care to help it thrive online. Let's talk about where you are now — and where a website with a real growth plan behind it could take you.​

Got Questions? I've Got Answers.

Here are a few things business owners often ask before getting started. Don't see yours? Just reach out — I'm happy to help!

Frequently asked questions

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